Thursday, October 24, 2013

967 Reasons to Love The Ticket


This Monday I turned the radio on to 96.7 FM which previously was the home of WBAP News Radio and before that was some generic Country Music station.  I wasn't turning it on to listen to Rush Limbaugh, I turned it on to listen to my favorite radio station.  1310 The Ticket has branched out to FM radio (AGAIN).  I live in Aledo which is west of Fort Worth and I can rarely listen to 1310 AM The Ticket in my vehicle in the morning or in the evening clearly.  Power lines: I can't hear a thing.  Under a bridge: I can't hear a thing.  The Ticket hasn't been perfect and its still amazing they have stayed so popular with such an awful signal. I remember that buzz from as long as I could remember.  I lived in Grand Prairie when I was kid and I never remember it being crystal clear.  There was always a little buzz.  For people who didn't regularly listen to it, its extremely annoying, for those who were regular P1's, this is just the way it is.

So I turned to 96.7 FM and Listened to the Musers and I thought I was in a dream.  I listen to The Ticket regularly streaming online but there is something different listening to them on FM.  Its an indescribable thing.  The traffic reports and the Ticket Tickers were even great to listen to.  The Ticket just became a larger player in the DFW radio and will be able to reach a lot more listeners, especially listeners who don't venture off to the AM dial.  Bob Sturm briefly spoke about this being targeted to the younger listeners, I agree.  I'm 26 and I can tell you, my age and younger don't even understand why AM radio exist.  Its for old effs listening to conservative news radio.

Hopefully The Ticket recognizes how much money they opened themselves up to.  Now instead of only advertising for the great Dallas area, now they will be able to branch out further west into my area.  I know The Ticket is awesome, now my neighbors need to recognize.  The Ticket was big before 96.7 FM and now they will become even BIGGER.  105.3 The Fan has to be a little worried (more than usual).   Will you be listening?

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